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Today’s youth feel pressure form their parents to fill their free time with extracurriculars in order to keep up with a competitive academic landscape.

As purveyors of freedom and self-discovery, Schwinn inspired parents to see that many of life’s most important lessons can’t be learned in a classroom.


Copywriting: Dillon Hansen

Art Direction: Sara Jane Leonard, Hope Knudson

Producer: Savannah Butler

Director: Taylor Garrett

DP: Sam Hart

Edit: Sam Hart

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