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Schwinn
Today’s youth feel pressure form their parents to fill their free time with extracurriculars in order to keep up with a competitive academic landscape.
As purveyors of freedom and self-discovery, Schwinn inspired parents to see that many of life’s most important lessons can’t be learned in a classroom.
BTS
Copywriting: Dillon Hansen
Art Direction: Sara Jane Leonard, Hope Knudson
Producer: Savannah Butler
Director: Taylor Garrett
DP: Sam Hart
Edit: Sam Hart
Land O'Lakes / London Underground / Twitch / AKAI / Schwinn / Extra / Passion
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