Bridge The Gap
Londoners with disabilities travel a third less on public transport than non-disabled citizens, primarily because they feel ostracized by other busy passengers.
We painted the Tube with poetry and advice to help riders look up and look out for their fellow travelers.
*2021 UTAH ADDYs GOLD WINNER*
To catch the eyes of busy commuters, we placed transit ads where they'd typically be looking: train floors, walls, and all over the Tube stations.
These altered maps would display the only stations equipped to accommodate people with certain disabilities.
Spotify ads would catch the attention of even the most plugged-in commuters.
Based on the "Poems on the Underground" project, all prints and ambient ads would be written in rhyme.